Packaging, Brand Identity

HYD 

Promotional campaign and merch for HYD’s album release produced by futuristic pop cult record label PC music.



01

3D Typography







02

Print







03

Process





Photography: Michael Bailey Gates
Set design: Bryn Bowen
Hair: Rob Salty 
Make up: Natasha Severino
Liquid Support: Lana Miller 
Creative Direction: Jordan Richman
Art Direction: Don Giani
Graphic Design: Sam Nutt

Writing + Production: Hayden Dunham (Hyd), Sophie, AG Cook, Caroline Polachek, Easyfun, Nomak Music, Jónsi, Alex Somers, Danny L Harle,  John Roberts, @thyslaughter
Mix + Master: Geoff Swan, Stuart Hawkes
PC Music
HYD          
Clearing
Language: EN
Agency: –
Year: 2023