Brand Identity, Moving Image 

New Life AI

In today's digitally interconnected world, cultural boundaries are blurring, and identities are evolving.

New Life's art direction embraces this cultural fluidity, blending tribal and urban influences to create a sense of community and belonging.

Through the AI-driven social media, users shape their digital personas, reflecting their individuality and connection to tradition and modernity. This seamless integration of technology and artistry fosters diversity and self-expression, inviting users into a vibrant online community where every voice is celebrated. New Life sets itself apart by resonating with a global audience hungry for authentic connections and meaningful digital experiences.

Studio: New Life AI  
Creative Direction: Vector Newman
Art Direction: Sam Nutt, Maurice Steiner
Cut & VFX: Sam Nutt
Music: Alada
Talent: July Rodrigues, Mortovivo, Lostea
New Life AI           
Language: EN, PT-BR
Agency: New Life AI
Year: 2019